eCPM also known as effective cost per mille is a metric that’s used to estimate ad revenue publishers can expect to receive from every thousand ad impressions. Malik mohsin higher the metric, which can be shown in a number of different platforms, the higher the revenue the publisher is generating from their ad inventory. Malik mohsin This metric is essentially the same as RPM, which stands for revenue per mille, or revenue https://www.highrevenuenetwork.com/ks1y1qcm?key=c208f5010e544d99a27eb082d04d8278 thousand impressions. RPM was initially used by publishers and eCPM would be used by advertisers, but publishers started using eCPM too to align themselves with the language used by their clients. Now, most of the industry uses eCPM for this metric. Malik mohsin h
eCPM is a key performance metric used by publishers to monitor the revenue generated from the ads on their site. It’s common for publishers to be confused by eCPM, as there’s also another metric called CPM. It’s easy to confuse the two at first, but once you finish reading this article Mal ik that won’t happen again. We’ll see the difference between eCPM and CPM, how you can calculate eCPM, and what can you do to analyse and optimise this metric. eCPM is an acronym that means effective cost per mille . This metric is the result of dividing the ad revenue per banner or campaign by the number of thousand ad impressions. Mille is the Latin word fo...